Work: Down by the Water

Go by the riverside, but don’t go down by the water.

As a story about the murder of a young woman that sparks an investigation into the dark secrets of a small town, the posters for Down by the Water needed to be equally mysterious and strangely thrilling as the movie itself.

Along with the main poster featuring scenes from the film, individual posters were created from stills of the three main leads cropped at their noses to promote the tagline: “Cover Your Eyes.”

Contrasting blue and red colors burned onto the character's poses were used for a neo-noir effect that emulated many of the subtle color palettes used throughout the film, especially the blue used during tense scenes between the antagonist and his victim.